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Amazon Music Motion System

Establishing animation principles for mobile app experience

Amazon Music Motion System

Establishing animation principles for mobile app experience

Amazon Music Motion System

Establishing animation principles for mobile app experience

Problem

Disorienting UX across Amazon Music's mobile app was hurting engagement. No motion guidelines existed.

Problem

Disorienting UX across Amazon Music's mobile app was hurting engagement. No motion guidelines existed.

Problem

Disorienting UX across Amazon Music's mobile app was hurting engagement. No motion guidelines existed.

Role

Lead Motion Designer

Role

Lead Motion Designer

Role

Lead Motion Designer

Duration

5 months

Duration

5 months

Duration

5 months

tl;dr

Led design of Amazon Music's motion system—establishing animation principles, timing standards, and interaction patterns for the mobile app experience.

tl;dr

Led design of Amazon Music's motion system—establishing animation principles, timing standards, and interaction patterns for the mobile app experience.

tl;dr

Led design of Amazon Music's motion system—establishing animation principles, timing standards, and interaction patterns for the mobile app experience.

The Work

I led the design of a comprehensive motion system built on six pillars:

  1. Iconography - Tiered animation system for user feedback

  2. Loaders - Skeleton loaders that show content structure

  3. Transitions - Card-based navigation with depth cues

  4. Scrolling - Sticky headers and smart navigation

  5. Choreography - Coordinated multi-element animations

  6. Hinting - Subtle motion to guide user attention

Impact

User testing showed the system decreased disorientation during navigation. Created comprehensive documentation and presented guidelines to leadership and engineering teams.

Note: Implementation details and UI are under wraps until public release. Available to discuss further.